Adaptation to individual preferences of user’s personalization is a prominent challenge for the expansion of business application. One important factor that determines the quality of web-based customer service is the ability of a firm’s website to provide individual caring and attention. The main objective of this research is to verify the impact of customer’s information privacy concerns on fi...

Loyalty and targeting are central topics in Customer Relationship Management. Yet, the information that resides in customer databases only records transactions at a single company, whereby customer loyalty is generally unavailable. In this study, we enrich the customer database with a prediction of a customer's behavioral loyalty such that it can be deployed for targeted marketing actions witho...

When a firm implements analytical CRM, the value of a customer is assessed by profitability analysis. In a sense, a firm retains profitable customers but “fires” unprofitable ones. In this paper, we show that this typical customer selection strategy is not appropriate for a firm of goods and services that exhibit network externalities because of the strategic network value of unprofitable custo...

strategic programming, complex supply chain, lean, production programming, suppliers selection,   electre this paper represents a model of strategic programming with limited resources in a complex supply chain. the main goal of the proposed model is to increase efficiency and effectiveness of the supply chain with respect to income increases and cost decreases. using special objective functions...

Customer Relationship Management becomes a leading business strategy in highly competitive business environment. It aims to enhance the performance of the businesses by improving the customer satisfaction and loyalty. The objective of this paper is to improve customer satisfaction on product’s colors and design with the help of the expert system developed by using Artificial Neural Networks. Th...