In the paper, we use data mining techniques to analyze and retrieve customers’ travel patterns from the database in a travel system built in the WWW environment. Our solution consists of two phases. First, we propose three algorithms embedded in the system to arrange the travel routes and accommodations for customers. Second, we use mining techniques to extract the most interesting knowledge co...

A key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. Researchers have recognized that brand identity plays a key role in brand management. The purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...

Transformation induced plasticity (TRIP) steels have a vast application in automotive industry because of theirhigh strength, high ductility and hence excellent energy absorption capacity. These characteristics of TRIPsteels are due to the existence of retained austenite in their microstructures in the ambient temperature, whichtransforms to the martensite phase during deforma...

Abstract Opinion mining or sentiment analysis (SA) is a key component of real-world applications for e-commerce organizations, manufacturers, and customers. SA deals with the computational evaluation people’s views, thoughts, feelings in text, whether they are visible concealed. The Aspect based level becoming one most active phases this area. In paper, we propose an approach to enrich K-Neares...

this essay proposes results of three investigations on satisfaction of industry & mine bank's customers. this research rendered yearly and pursues following purposes: attainment to resolution for increasing customers' satisfaction, knowing of customers' attitudes on bank employees, customers' judgment on regularities of bank, measuring customers' satisfaction, knowing o...

To improve the increasingly demands products that are customized, all business activities performed along the product life cycle must be coordinated and efficiently managed along the extended enterprise. For this, enterprise had wanted to retain control over the whole product lifecycle especially when the product is in use/recycling (End Of Life phase). Although there have been many previous re...

This article presents an empirical test of organizational identification in the context of customer-company (C-C) relationships. It investigates whether customers identify with companies and what the antecedents and consequences of such identification are. The model posits that perceived company characteristics, construed external image, and the perception of the company's boundary-spanning age...