In this paper, the strategic planning of a supply chain under a static chain-to-chain competition on the plane is addressed. It is assumed that each retailer has a coverage area called the radius of influence. The demand of each demand zone is divided equally between the retailers which can cover that market. However, the demand of distant customers who are not in the retailers’ radius of influ...

This paper endorses demand chain management as a new business model aimed at creating value in today’s marketplace, and combining the strengths of marketing and supply chain competencies. Demand chain design is based on a thorough market understanding and has to be managed in such a way as to effectively meet differing customer needs. Based on a literature review as well as the findings from a ...

To improve demand chain performance, is it better for parties in a supply chain to focus first on lead time reduction, or instead concentrate on improving the transfer of demand information upstream in the chain? Even though the theory of supply and demand chain management suggests that lead time reduction is an antecedent to the use of market mediation (i.e., adjusting production to fit actual...

In this paper, greening, pricing, and advertising policies in a supply chain will be examined with government intervention. The supply chain has two members. First, a manufacturer seeking to determine the wholesale price and the greening level and second, a retailer that has to determine the advertising cost and the retail price. The government is trying to encourage the manufacturer to green t...

Managing income is a considerable dimension in supply chain management in current economic atmosphere. Real world situation makes it inevitable not to design or redesign supply chain. Redesign will take place as costs increase or new services for customers’ new demands should be provided. Pricing is an important fragment of Supply chain due to two reasons: first, represents revenue based ...

Managing inventories is crucial to the objective of minimizing supply chain costs. This paper presents an approach for setting inventory norms in context of a real-life case of an industry which practices Vendor Managed Inventory (VMI). The role of warehouses and the inventories held by them becomes significant in such an environment. This paper presents a two-phase approach to determine variou...

To deal with the low accuracy of demand forecasting in supply chain, this paper uses the genetic algorithm to estimate the developing coefficient and the control variable of the GM(1,1) model and predicts the demand of every level in supply chain with this forecasting model, then uses a negotiation algorithm based on game theory to optimize the demand forecast when demand forecast disruption oc...

abstractin this study, a vendor-managed inventory model is developed for a single-vendor multiple-retailer single-warehouse (sv-mr-sv) supply chain problem based on the economic order quantity in which demands are stochastic and follow a uniform probability distribution. in order to reduce holding costs and to help balanced on-hand inventory cost between the vendor and the retailers, it is assu...