INTRODUCTION Excessive alcohol consumption increases the risk of many diseases and injuries, and the Global Burden of Disease 2010 study estimated that 6% of the burden of disease in Denmark is due to alcohol consumption. Alcohol consumption thus places a considerable economic burden on society. METHODS We analysed the cost-effectiveness of six interventions aimed at preventing alcohol abuse ...

This study investigated the effects of corporate social and environmental responsibility (CSER) advertising, programme-advertisement congruency, on advertising effectiveness. In a between-subjects design, participants (N = 128) viewed either three CSER or neutral advertisements for same brands embedded in “sustainable” “neutral” programme. Measures memory (free recall, cued brand recognition), ...

purpose: the aim and objective of this report is to identify the benefits of interactive communication channels and to advice the fmcg business on how these new methods are better than the conventional methods. design/ methodology/approach:  in this research article facts about advertisement and its effectiveness were collected from different surveys conducted by various agencies. mainly second...

BACKGROUND Health communications often present graphic, threat-based representations of the potential consequences of health-risk behaviours. These 'threat appeals' feature prominently in public health campaigns, but their use is controversial, with studies investigating their efficacy reporting inconsistent, and often negative, findings. This research examined the impact of a threat-based road...