In this research, key determinants of expected short-term export performance improvement are identified. We develop a conceptual framework that incorporates past, current and expected performance, internal and external forces of the firm, and pricing strategy adaptation to the foreign market. The framework is tested via a field survey of industrial exporters. Surprisingly, findings reveal that ...

Purpose Although both institutional export assistance and entrepreneurial orientation (EO) contribute separately positively to performance, the interplay between them has received little attention. This study examines role of international EO in deriving performance benefits from governmental nongovernmental assistance. Design/methodology/approach In this longitudinal study, two surveys were ad...