نتایج جستجو برای: financial service marketing mix
تعداد نتایج: 535760 فیلتر نتایج به سال:
Background: The most prominent features of the current world include globalization of the economy, mass production, excess capacity for production lines of the factories and industries in most markets, intensive competition, massive information, and inefficiencies in communications. These all represent formation of the global markets for all national and regional companies, complexity of market...
Evaluation of the marketing mix of the biggest fish market in Iran from the point of view of the sellers was done by questionnaire in 2019. For data analysis, descriptive statistics and Friedman test were used. The results showed that, from the point of view of the sellers, customers prefer to buy consistently from a particular stand or place and their highest priority is salmon and Persian Gul...
The nature of how marketing research is conducted has changed dramatically over the past thirty years. This has been a function both of how the prevailing view of best practice in marketing has developed, and also of the state of technology available to researchers. While it is clear that the WWW will increasingly be used as a medium for conducting marketing research, the full implications of t...
igh quality services have been shown to be directly linked to increased market share, profits and savings, and generally, service quality is also recognized as a corporate marketing and financial performance driver. Specifically, patients' quality perceptions have been shown to account for 17-27 per cent of variation in a hospital's financial measures such as earnings, net revenue and asset ret...
the aim of this study was to identify the recurring themesand to evaluate methodological components of 204 marketing theses(1384-1389) in four selected universities including: shahid beheshtiuniversity (sbu), tehran university (tu), allameh tabatabaiuniversity (atu) and tarbiat modares university (tmu). contentanalysis showed that the most favored subjects in marketing theses areconsumer behavi...
The tailoring of a firm’s marketing mix to the individual customer is the essence of one-to-one marketing. In this paper, we distinguish between two forms of one-to-one marketing: personalization and customization. Personalization occurs when the firm decides what marketing mix is suitable for the individual. It is usually based on previously collected customer data. Customization occurs when t...
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