Along with the development of times, human needs are increasingly complex. Not only need for clothing, food, and shelter, but now humans also various things to support their appearance. One them is skincare or beauty products. Different products domestically abroad being spread on market. Various brands competing get consumers. Using foreign celebrities as brand ambassadors one company's strate...

Th e powerful attraction of foreign direct investment (FDI) is particularly important for further development of tourism. Th e strategically focused attraction of FDI in tourism has a much higher signifi cance because of the multiple eff ects in relation to other segments of the economy. In this context, it is necessary to highlight the investment engagement and the presence of globally branded...

Purpose: Local fashion brands are an important issue for millennial consumers. To create their love of local brands, social media marketing is necessary. The study also examines brand love's effects on brands' centrality. This investigates and centrality’s impact the repurchase intention. Design/ Methodology/Approach: data were taken using survey methods with questionnaires developed by previou...

This study aimed at indexing crash worthiness capability of 20 most frequently used car brands in Iran. Since rollover crashes are one of the most important crash types due to their high impact on crash severity, they were chosen as the case study of the current research. In this regard, the data of 42,118 rollover crashes of urban and rural roads of Iran which occurred from 2009 to 2012 was us...

Goal: this study aims to explore the existent theoretical concepts that may explain behavioural response of consumers in relation various cross-categorical fast-moving consumer goods brands constitute brand portfolios international FMCG corporations. Namely, these include halo error, foreign-local bias, country-of-origin effects. The research grasps if changes attitude exist when it comes misid...