This paper reports on a small-scale study that explores the impact of social media adoption and use on corporate communications and brand image. The research is carried out in two phases; analysis of brand communications via social media; and a small-scale survey with social media managers. We draw upon Habermas’ theory of communicative action (the ideal speech situation and discourse ethics) i...

This paper presents a next generation integrated IN architecture among Flexible Intelligent Network Elements (FINE) based on the multimedia multimode (client, server and agent) IN Service Node concept (Proc. ICCE ’97, Cannes (1997) 77), to perform a crafty Unified Media Communications Service (UMCS) across heterogeneous networks. The FINE architecture represents a network of configurable interw...

This paper surveys the research on the applications of inter-vehicle communications, the issues of the deployment and technology, and the current status of inter-vehicle communications projects in Europe, the United States and Japan. The inter-vehicle communications, defined here as communications between on-board ITS computers, improve road traffic safety and efficiency by expanding the horizo...

At present, the field of media studies is faced with rapidly changing norms and constant technological advancements. Corporations dominate Western society, as their messages bombard public and private life, making it easy to get lost amidst our obsession with brands and commodities. However, as we find ourselves struggling in an era where money is paramount and image is everything, the importan...