81 Marketing Education Review, Volume 15, Number 2 (Summer 2005). ANGELINE G. CLOSE is a doctoral student of marketing at the Terry College of Business, University of Georgia, where she received a Comer Research Fellowship. She holds a Masters in advertising from UGA’s Grady College of Journalism. She also is an assistant professor of business at North Georgia College and State University: The ...

This research investigates UK multinational companies’ level of adaptation and/or standardisation across international marketing tactics. The research methodology consists of a questionnaire survey of the 500 biggest UK multinational companies. It examines whether multinational companies are adapting or standardising their marketing mix elements/7Ps (product, price, place, promotion, people, ph...

the aim of this paper is to review the presented researches in marketing management in recent years. there is a vital need for a research to show trends and gaps of academic researches among iranian universities. to answer this need, a comprehensive framework that covers marketing management is developed and is validated by experts. secondly, 340 accepted papers which are passed 2 peer reviewpr...

The internet is now recognised as a growing international phenomenon. All kinds of products and services are being marketed over the internet to consumers throughout the world because country borders no longer restrict conducting business in the international marketplace. Though there are several advantages of online commerce, this form of marketing does raise ethical dilemmas, particularly whe...

Available online 18 March 2013 While much research has been directed at variables critical to successful R&D of new and high-technology products, much less work has been directed at factors crucial to success of these products when the firm attempts to enter the international marketplace. This study surveys Finnish technology firms and identifies those marketing method variables that are associ...

Biographical notes: Francisco J. Martínez-López holds an MSc in Marketing and European PhD in Business Administration. He is an Associate Professor in Management at the University of Granada, Spain and an Assistant Professor in Marketing at the Open University of Catalonia, Barcelona, Spain. He has been a Visiting Researcher at the Marketing Departments of the Aston Business School, Birmingham,...

This study investigates the major reasons for e-marketplace adoption among SMEs in their international marketing practices. Based on organizational innovation theories, resource-based view theories of the firm, and former studies in the IS adoption research, a three match-based framework was proposed for IS innovation adoption among organizations. And based on this framework, we proposed a pars...

Noting the general decline of breastfeeding with the increasing use of formula-feeding, UNICEF and the World Health Organisation, in 1979, recommended the adoption of an international code of marketing of infant formula and other products used as breast-milk substitutes.2 The International Code was adopted by the World Health Assembly (including New Zealand) in May 1981. ‘The aim of this Code i...