Research Coordinator for Travel Alberta, the nonprofit tourism marketing agency of the province of Alberta, Canada. He holds an M.Sc. in international business. Sanjeev Swami is a doctoral candidate in marketing at the University of British Columbia. For more than twenty-five years, he has conducted research, taught about, written cases, and been involved in managing and advising nonprofit orga...

Business schools are putting more emphasis on the improvement of teaching and learning methods to better prepare their graduates and meet the industry demands. This improvement has been sought through the use of face to face teaching approach blended with industry projects and experiential exercises. This study reports on a similar effort initiated in teaching the international marketing course...

a strategy that integrates an organization's marketing goals into a cohesive whole, ideally drawn from market research, focuses on the ideal product mix in order to achieve maximum profit potential; the marketing strategy is set out as a marketing plan, a good idea, method, information, object, or service that is the end result of a process and serves as a need or want satisfier. it is usually ...

This paper describes a study that assesses the performance implications of matching marketing strategy to business strategy. In order to conduct this study we first reviewed the literature on marketing strategy to identify its key dimensions. We then conducted a survey of 1000 senior marketing executives about the strategic marketing practices adopted in their respective firms or business units...

The value of any pricing strategy is questionable if it is not congruent with the overall strategy of the firm. Pricing strategies, which do no reflect organizational goals, can detrimentally affect performance outcomes. Determining the benefit of specific strategies calls for models adapted to effectively measure the congruence between pricing strategies and venture strategies, and the influen...

Based on a survey and extended interviews with 78 domestic and international managers of a leading bank in India, this paper identifies some problems encountered with the utilization of Information and Communications Technology (ICT) by this enterprise in its global marketing strategy. A comparative analysis of the survey responses reveal recognizable differences among managers within and outsi...