in the recent decade, given the importance of customer in online environment, creating loyalty has been proposed as an essential challenge for electronic stores. the present study focuses on the role of trust in order to facilitate the process of making e-customers loyal. to this end, a model was proposed that especially focuses on individual factors ( perceived usefulness, perceived ease of us...

Research on online auctions has attracted much attention from both practitioners and academicians. This paper aims to apply stimulus-organism-response (S-O-R) paradigm to construct the model of eloyalty of online auction websites. Technology effectiveness, network effect, and product diversity are determinants proposed to influence customers’ brand perceptions, which in turn, affect e-loyalty. ...

Due to the progress of website applications, many online services without commercial transactions have been widely implemented recently. The potential of and the indirect business opportunities from those applications have made measuring website performance an important issue. In electronic commerce, the e-loyalty development process is based on both e-satisfaction and e-trust toward the net-en...

The issue of assessing customer perceptions of e-service quality performance and its impact on eloyalty, has emerged as an area of strategic importance for e-marketers and Website managers. This paper proposes a conceptual framework of the key determinants a manager must consider to develop e-loyalty in business-to-consumer e-commerce. It is argued that the quality of a Website can contribute t...

E-services have been recognized for their contribution to strengthening customer relationships and fostering customer loyalty. While prior research has focused on the role of e-services in business-to-consumer interactions, this chapter studies e-services in the business-to-business domain. More specifically, it explores how the preferences for e-services and electronic channels change over tim...

This paper is the second of the series of studies entitled ‘‘Innovativeness and Involvement as Determinants of Website Loyalty’’, which was designed to test Foxall’s [(1995). Cognitive styles of consumer initiators. Technovation 15(5), 269–288] style/involvement model in the context of Internet buyer behaviours. In this paper, a consumer Website loyalty model was proposed to describe how consum...

The current paper studies the influence of various factors on customer loyalty. The main hypothesis of the study insists that the list of most important factors affecting loyalty is dependant on the level of loyalty of costumers. LOGIT method was used for testing the hypotheses on the sample of survey data about 1000 private customers of the biggest telecommunication company in Estonia. The res...

The fierce competition in E-commerce has forced the companies to focus on providing customer satisfaction and gain customer loyalty. Thus, measuring the parameters which drive customer satisfaction is very important for the long-term growth of the businesses. This research work makes an attempt to identify the factors which influence the loyalty and satisfaction of customers in organized E-comm...

This paper aims at determining the effect of e-news brand trust and the consequences of e-news brand trust. The model used in this study were tested on two news brands online, namely Detik.com and Kompas.com. Total sample of this study is accounted for 418 respondents, of which 239 respondents are kompas.com reader and 179 respondents’ reader of Detik.com. Results of this study indicate that bo...

As e-commerce is growing rapidly, the need for an evaluation model of Internet business is increasing as well. This paper suggests a comprehensive evaluation model for one of the most important e-commerce systems, which is cyber trading system for stocks and bonds. Through an empirical study based on the evaluation model, this research identifies critical design factors for cyber trading system...