نتایج جستجو برای: loyalty and e

تعداد نتایج: 17334995  

Journal: :تحقیقات بازاریابی نوین 0
nafiseh salehnia alireza eshaghi maryam saki monireh salehnia

customers extend robust trust to a business when they believe the business puts their interests first. good experience of banking services and recommendations of other customers can increase trust. loyalty and word of mouth (wom) is accepted as key factors successes of marketing. this paper seeks to discover the affecting factors on positive word of mouth and loyalty based on trust enhancement ...

Customers extend robust trust to a business when they believe the business puts their interests first. Good experience of banking services and recommendations of other customers can increase trust. Loyalty and Word of mouth (WOM) is accepted as key factors successes of marketing. This paper seeks to discover the affecting factors on positive word of mouth and loyalty based on trust enhancement ...

Journal: :فصلنامه دانش مدیریت (منتشر نمی شود) 0
محمد حقیقی محمد رضا علوی امیر صرافی

with the rapid growth of e-commerce and online consumer shopping trends, the importance of building and maintaining customer loyalty in electronic marketplaces has come into sharper focus in marketing theory and practice. this paper integrates previous research in the field of brand loyalty to present a conceptual framework of “e-loyalty” and its underlying drivers. implications for e-marketing...

Journal: :مدیریت فناوری اطلاعات 0
فاطمه محمدی دانشجوی کارشناسی ارشد مهندسی فناوری اطلاعات، دانشگاه قم، ایران امیر افسر استادیار دانشکده مدیریت دانشگاه قم، ایران جواد تقی زاده کارشناسی ارشد مهندسی نرم افزار دانشگاه صنعتی شریف، ایران ملیحه باقری دهنوی دانشجوی کارشناسی ارشد مهندسی فناوری اطلاعات دانشگاه قم، ایران

in today's business world, proper identification of customer’s requirements and a quick response to these requirements is a key to commercial success. increasing customer loyalty affects the profitability and organizations can ensure their long-term interests by means of planning. in today's competitive world, the services provided by the competing company have to be more similar to e...

Journal: :مدیریت فناوری اطلاعات 0
علی اصغر صادقی مقدم کارشناس ارشد مدیریت صنعتی، دانشکده مدیریت، دانشگاه علامه طباطبائی، تهران، ایران محمد نوروزی کارشناس ارشد مدیریت بازرگانی(مالی)،دانشکده مدیریت و اقتصاد، دانشگاه تربیت مدرس، تهران، ایران جواد جمشید پور کارشناس ارشد مدیریت بازرگانی، دانشکده مدیریت، دانشگاه شهید بهشتی، تهران، ایران علی اصغر انواری رستمی استاد و مدیر گروه حسابداری دانشکده مدیریت و اقتصاد دانشگاه تربیت مدرس، تهران، ایران

highly competitive, dynamic and complex environment of banking industry and increasing growth of customers’ demand has led to lots of changes in this industry. therefore, e-loyalty has changed to a considerable subject in e-business environment to preserve customers. this study is conducted in order to identify and study the factors affecting e-loyalty of e-banking services’ users. the methodol...

Journal: :تحقیقات بازاریابی نوین 0
ali edalati hamid golchin mohammad ebrahim mohammad pourzarandi maasoomeh ranjbakhash mehdi sinaei s. hamed ghanadpour leila torki

ecrm (electronic customer relationship management) systems focus on using the web-site as the main interaction channel for businesses to simulate an old fashioned one-to-one direct relationship—high touch—with customers. the purpose of this paper is to propose a model for the relationship between ecrm and e-loyalty by conceptualizing that e-loyalty is influenced by e-satisfaction and e-trus...

توکل, نجمه , سرداری, احمد , قاضی‌زاده , مصطفی ,

Banking has always been known as a specific informational activity, especially in recent decades that information technology has strongly influenced the electronic banking (e-banking) industry. The appearance of e-banking services extendedly changes the base of financial services offered to customers. By providing this service, banks can significantly save costs, and reduce the number of branch...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه تربیت مدرس 1388

گسترش سریع تکنولوژی و اینترنت مسیر شرکت ها را به نگهداری وفاداری مشتریان الکترونیکی معطوف کرده است. وفاداری مشتریان یک حوزه بسیار جالب برای شرکت ها می باشد و وفاداری مشتریان تاثیر مستقیم بر درآمد و سودزایی شرکتها دارد. با توجه به اهمیت وفاداری مشتری، ما به جستجوی سه مشکل اصلی تحقیق پرداختیم که آن ها مهمترین موانع برای حفظ حیات کسب و کارهای اینترنتی هستند که عبارت از تعویض های متعدد مشتری، هزینه...

2014
Honglei Li Cemal Tevrizci Nnanyelugo Aham-Anyanwu

This research aims to investigate the process and factors for developing customer loyalty through eservice quality experience. Based on previous studies on e-loyalty and loyalty, we developed an integrated model of e-loyalty antecedent factors by testing the eTailQ scale including website quality, security/privacy, value perception, reliability and customer support which are mediated through tr...

2017
Don R. Scott Tania von der Heidt

This paper examines the relationship between performance assessed electronic store (e-store) service quality and e-store customer loyalty in an electronic retailing environment. The research was carried out using a web-based survey method involving 3 e-stores and 324 e-customers. The survey data was then used to test models of e-store service quality and estore customer loyalty and to assess th...

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