The tobacco industry indicates that it does not advertise ih magazines that reach a high percentage of young people. To avoid reaching teens, current tobacco industry practice is to use circulation data to assess the number of young people who receive a magazine. Results from the reported study demonstrate that using circulation data is not an accurate method for estimating the size of the teen...

The purpose of this study is to identify prevalent motherhood ideologies and myths in contemporary women’s magazines. The results indicate that contemporary magazines promote a traditional motherhood ideology, yet perpetuate motherhood myths that undermine mothers who stay home. Traditional motherhood, which excludes Women of Color and employed mothers, is promoted. Mothers are almost exclusive...

The present study investigated the differences between e-reading and paper-reading in their breadth and depth. Our results showed that (1) breadth and depth of reading were both greater in e-reading than in paper-reading; (2) possession of a tablet tended to facilitate breadth of e-reading; (3) breadth of e-reading was greater than breadth of paper-reading for news, magazines, and others, but n...

The researchers collected a data set of consumer-directed print advertisements for antidepressant medications from three female-directed magazines, three male-directed magazines, and four common readership magazines published between 1997 and 2003. They evaluated these data for advertising techniques that enable drug advertisements to function as agents of medicalization. The investigators disc...

T he IEEE Computer Society (CS) recently launched Computing Now (CN; http:// computingnow.computer.org), a single portal for all 14 CS magazines. CN features individual articles; themes based on editors’ top picks, such as gaming or agile development; editors’ blogs; news feeds; and multimedia content, such as interviews, podcasts, webinars, and videos. CN is updated more frequently than magazi...