ABSTRACT Today most companies do not sell their goods directly to the final user. Instead many of the tasks which include distribution activities such as transportation and storage, but also marketing activities such as selling and pricing are undertaken by a variety of external intermediaries. The choice and control of these intermediaries we call marketing channel management. Marketing channe...

Small and medium enterprise(SME) have always been an interesting subject for research. In comparison to larger business organizations, SMEs faced many challenges including how they manage daily marketing activities and make marketing related decision. This study compiles the related literature review on the issues of traditional marketing and entrepreneurial marketing. Purpose: This study aims ...

Conventional wisdom says that it takes ever increasing marketing budgets and/or lower prices to create sustained growth in sales, which may or may not be profitable in the long run. However, some documented cases and conceptual evidence suggest that marketing spending or prices can exhibit hysteresis in market response, a condition where temporary changes in the marketing mix are associated wit...

In a marketing environment, the demand conditions, the costs of shipping and storing grain varieties, the interest rate on farm loans, and the distribution of cropland in the area are important determinants of growers’ planting decisions. In this article, I focus on a market for two quality-differentiated agricultural commodities: one produced with the use of biotechnology and the other, withou...

Improving collaboration between different business functions can be seen as a core priority for both large and small organisations. Indeed, Rouzies et al. (2005) have argued that breaking down barriers between functions and encouraging teamwork can be the key to building competitive advantage. One area of business where such integration would be particularly beneficial is the sales-marketing in...

Digitalization has led to a plethora of digital media. Especially with regard to music, consumers have the choice among millions of songs and artists. For artists and music labels the arising question is how to find their audiences and how to get attention for their music. Since music is naturally part of communications and interactions, viral marketing is a chance for them to (re-)gain attenti...