This research studies marketing mix and its elements – especially the Four Ps including product, price, place and promotionin the cultural industry. It reviews the concept of marketing mix and deals with its elements and then, studies in brief the impact of each element on the success of cultural industry. Since the development of cultural and art activities is significantly considered in the g...

Background. Marketing mix is a tool which can be used by administrators to achieve their goals. Objectives. This research investigated the role of sports marketing mix in generating revenue for football clubs. Methods. Data for this mixed method research was obtained from library studies, interviews with experts, and questionnaires. The statistical population comprised employees of the Footba...

anti-lock braking system (abs) is a nonlinear and time varying system including uncertainty, so it cannot be controlled by classic methods. intelligent methods such as fuzzy controller are used in this area extensively; however traditional fuzzy controller using simple type-1 fuzzy sets may not be robust enough to overcome uncertainties. for this reason an interval type-2 fuzzy controller is de...

The UWSN has found their place in many applications like sea exploration, flood detection and many more. The sensor nodes used in UWSN are installed with specialized depth sensors to compute the depth value of itself with respect to sink that is deployed at the surface. Obviously, to transfer data by sensor nodes to sink, some routing protocol is necessary for communication. There are many rout...

Currently the Long Term Evolution (LTE) System is an internationally recognized mobile communication standard for 4G. With the advent of Machine to machine (M2M) devices and network capability, a suitable uplink scheduling strategy is strongly needed for such systems. Scheduling method is one of the hot topics among current researches for M2M over LTE. It is found that there are major differenc...

Railway traction model is a complex mix of electrical and mechanical parameters. Pantograph acts as an active link between the catenary and electric drive used for driving the electric loco. It collects the current from the catenary and supplies it to loco transformer for feeding to the drive. Stable current collection is one of the foremost requirements for the efficient and reliable operation...

in this paper an optimal controller is proposed for a self-balancing electrical vehicle called segway pt. this vehicle has one platform and two wheels on the sides and the rider stands on the platform. a handlebar, as a navigator, is attached to the body of segway, with which the rider controls the vehicle. since segway uses electrical energy produced by batteries, resource consumption manageme...

this paper deals with the design and evaluation of a robust controller for static var compensator (svc) in remote industrial power systems to enhance the voltage profile for three-phase single cage induction motor (scim) loads. the controller design is based on h∞ theory to deal with uncertainties arising in industrial network modelling. the performance of the h∞ controller has been evaluated e...

designing of a pid controller is a very common method for industrial process control and due to its very simple and efficient function; it is used in a wide variety of industrial applications. pid controller to reduce the steady state error and dynamic response of the system is used. pid controller design is an inevitable problem in setting the coefficients need to try a lot of trial and error,...