BACKGROUND Although hundreds of millions of dollars are spent each year on public health advertising, the advertisement content, design, and placement are usually developed by intuition rather than research. OBJECTIVE The objective of our study was to develop a methodology for testing Web-based advertisements to promote smoking cessation. METHODS We developed 10 advertisements that varied b...

With recently widespread use of mobile phones and SMS communication in Iran and reformulation of conventional communication practices, short message advertisements have recently started to gain prominence in the world of advertisement as a quick, less costly, available and reliable means of introducing the products and services offered by the companies and institutions. With this in mind, the p...

Background: Many medical journals contain advertisements for pharmaceuticals products. While the WHO demands that claims in pharmaceutical advertisements should be based on scientific evidence, past investigations demonstrated that some advertisements fail to fulfill these demands. As there is currently no investigation dealing with advertisements in anaesthetic journals, we aimed to find out w...

Publish/subscribe systems allow for an efficient filtering of incoming information. This filtering is based on the specifications of subscriber interests, which are registered with the system as subscriptions. Publishers conversely specify advertisements, describing the messages they will send later on. What is missing so far is the support of arbitrary Boolean advertisements in publish/subscri...

BACKGROUND The oncology market represents one of the largest pharmaceutical markets in any medical field, and printed advertising in medical journals is an important channel by which pharmaceutical companies communicate with healthcare professionals. The aim of the present study was to analyze the volume and content of and trends and changes in oncology-related advertising intended for healthca...

While declining click-through rates and banner blindness are raising concerns among internet advertisers, a new advertisement format is gaining momentum slowly, exposure to advertisements on printouts. This is evident from the attempts of various websites to put advertisements on printer-friendly versions or stealth insertions for print function. A before-after study group-control group experim...

BACKGROUND Overweight and obesity are recognised nationally and internationally as key public health challenges. Food and drink advertising is one of the array of factors that influence both diet and physical activity choices and, hence, body weight and obesity. Little previous work has focused on food and drink advertising in magazines. We studied food and drink advertising in a wide range of ...