Caste based endogamy is one of the main characteristics of traditional caste system practiced in rural Pakistan. Members of different quoms do not inter-marry or at least do not prefer to marry out of their quom. While social acceptance for inter quom marriages among different landowning quoms is increasing in Punjabi villages, inter marriages between landowning quoms and service providing quom...

Identity formation and the perceived quality of one's peer relationships are theorized to be intimately linked in emerging adulthood. The present study examined the associations between identity styles (i.e., information-oriented, normative, and diffuse-avoidant styles) and the quality of relationships with peers (as indexed by friendship quality and loneliness) in a sample of 343 college stude...

It has been established that normative social influence can be used effectively in persuasive technology. However, it is unknown whether the application of more social pressure makes it more effective. To test this hypothesis, a quantitative experiment was conducted on the online social network Facebook. Although evidence to support the hypothesis was found, it cannot be concluded from this exp...

Motivated by a desire to extend the Social Influence Model of Technology Use, this paper empirically examines the impact of normative social influence on group media preference patterns and group meeting outcomes in a setting where established groups voluntarily used various communication media over a three-month software development project period. The overall results suggest that conformity t...

American college students’ and children’s scores on two measures of the need for social approval closely follow changes in the state of the larger society, decreasing signiWcantly from 1958 to 1980 and leveling oV between 1980 and 2001 (total nD 36,004 across 203 samples of college students responding to the Marlowe–Crowne Social Desirability scale; total nD 4741 across 38 samples of children r...

a r t i c l e i n f o Keywords: Adult attachment styles Organizational commitment Adult attachment in the workplace AAI Adult attachment style has only recently been considered as having a role in explaining work behavior. The present research aimed to explore the impact of adult attachment style, assessed by the Adult Attachment Interview (AAI), on organizational commitment (OC) and on adult a...

Global health research is essentially a normative undertaking: we use it to propose policies that ought to be implemented. To arrive at a normative conclusion in a logical way requires at least one normative premise, one that cannot be derived from empirical evidence alone. But there is no widely accepted normative premise for global health, and the actors with the power to set policies may use...