Numerous time-honoured brands have been authenticated by governments and other organizations; however, there is little understanding of this special but important type brand. Drawing on signalling theory, study investigates four key aspects restaurants: brand heritage as a signal, evaluation (i.e. authenticity), consumer experience nostalgic experiences) behavioural outcomes purchase intention)...

Authenticity in music is a complex that has intrigued musicians, scholars, and audiences for centuries. It refers to the perceived genuineness, sincerity, originality of musical expression, reflecting artist's ability convey genuine emotions experiences. While authenticity subjective evolving notion, it plays an essential role shaping listener's connection with artist. In contemporary music, pu...

This paper examines the concept of authenticity as it applies to relationship marketing. The rationale for this paper is the belief that authenticity is a key variable to consider in the context of successful relationship marketing scholarly attention from business researchers scholars from other disciplines have engaged with authenticity are related to authenticity include trust, integrity and...

We make the case for an emergent notion of authenticity of science based on systems theory and neo-Piagetian thought. We propose that authentic science is an emergent property of a dynamic system of learning precipitated by the interactions among students, teachers, and scientists that occur within the contexts defined by the internal and external constraints of the cultures of the schools and ...

This study examined self-perceived strengths among 116 people who were homeless. Those who had experienced a longer period of current homelessness tended to report fewer personal strengths (r = -0.23). Nonetheless, in spite of their marginalized position in society, the vast majority of participants (114 out of 116) perceived personal strengths. A prior diagnosis with mental illness was not ass...

When a speaker presents an opinion, an important factor in audiences’ reactions is whether the speaker seems to be basing her decision on ethical (as opposed to more pragmatic) concerns. We argue that, despite a consequentialist philosophical tradition that views utilitarian consequences as the basis for moral reasoning, lay perceivers think that speakers using arguments based on consequences d...

Despite the substantial attention given to pro-environmental behavior (PEB) by academicians, practitioners, and policymakers, few studies have investigated how employee-perceived corporate social responsibility (CSR) affects employees’ PEB. Moreover, though concept of PEB has been found elicit a wide range positive benefits for employee behaviors attitudes, it rarely applied context manufacturi...

The growth of business in food & beverage makes the effort this industry turn out to be more strictly competitive. Ice cream becomes one products which mayinterest new entrepreneurs beverage. newcomers put much tocreate authenticity and difference from others order seize attention icecream lovers prior merchants. This research aims at investigating theinfluence perceived towards people’s pu...

In-network data aggregation allows energy-efficient communication within a sensor network. However, such data aggregation introduces new security challenges. As sensor nodes are prone to node-compromise, a fraction of nodes might act maliciously and forge aggregated data. For arbitrary aggregation functions, the verification of authenticity of aggregated data, i.e., its correctness, integrity, ...