Rhombus model is a theoretical framework to measure consumers’ particular behaviour. It consists of three predictor variables that can swap places. This study employs brand image, perceived price, and quality as variables, purchase intention predicted variable. The cohort was the consumers mobile phones with water proof feature they were chosen using convenient sampling technique. In total, 238...

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Fresh fruits and vegetables are perceived to be nutritious and healthy, but more costly than some less nutritious foods. Supermarket scanner data are used to analyze the purchase behavior of higherand lower-income consumers for produce. Eight sub-categories of fruit are identified; six of vegetables. A SUR model is specified and used to estimate a series of own-price and cross-price elasticitie...

When customers evaluate a product or service, they weigh its perceived value against the asking price. Marketers have generally focused much of their time and energy on managing the price side of that equation, since raising prices can immediately boost profits. But that’s the easy part: Pricing usually consists of managing a relatively small set of numbers, and pricing analytics and tactics ar...

AIM To examine attitudes toward and acceptability of HPV vaccination among a community-based sample of women in the Philippines. METHODS Self-administered surveys were completed by 435 adult women. Intent to receive the HPV vaccine was assessed at low, moderate, and high vaccine price through responses on Likert scale items. The theory-grounded survey assessed attitudinal correlates, as well ...

Six hens pecked a key (Experiment 1) or pushed a door (Experiment 2) to obtain food reinforcement. In both experiments and as an analogue of price changes, the response requirements were varied in two ways: by increasing the number of responses required and by increasing the required force of each response. The two price manipulations (response number and response force) had different effects o...

Although the Vietnamese catfish farming has grown at very high rates in recent years, the industry has also faced many problems affecting its sustainability. This paper studies the perceptions of catfish farmers regarding risk and risk management strategies in their production activities. Specifically, the study aims to measure the consequences, likelihoods, and levels of risks as well as the e...

This paper investigates the ways in which grants can be incorporated into the median voter model of local government expenditure. Grants can either be viewed as having income or price effects. Oakes suggested grants might affect the average price as perceived by the median voter. Our initial estimates seem to support this idea. However, econometric problems require a re-estimation of the model....