OBJECTIVE To investigate the feasibility and acceptability of using wearable cameras as a method to capture the opportunities for food and drink purchasing/consumption that young people encounter on their regular journeys to and from school. DESIGN A qualitative study using multiple data-collection methods including wearable cameras, global positioning system units, individual interviews, foo...

This paper develops a theory of voluntary provision of a public good in which a household’s decision to engage in a form of environmentally friendly behavior is based on the desire to offset another behavior that is environmentally harmful. We apply the theory to a setting in which households may purchase green electricity in order to mitigate disutility associated with pollution emissions gene...

recently, internet is widely used in our daily life, caused online customer growing rapidly, then the amount of online store rising quickly. therefore, it is an important issue for online stores to stand out from the crowd, even boost sales and profit. many enterprises had invested resource on online store, but great amount of stores were closedown. the major reason is operator spend many effor...

We address ethical consumption using a natural field experiment on the actual purchase of Fair Trade (FT) coffee in three supermarkets in Germany. Based on a quasi-experimental before-and-after design the effects of three different treatments - information, 20% price reduction, and a moral appeal - are analyzed. Sales data cover actual ethical purchase behavior and avoid problems of social desi...

Products that fulfill their functional purpose soon after purchase may become disposable and thus contribute to unsustainable consumption practices. Alternatively, products surrounded by rich stories can become more meaningful to their owners and thus more likely to be kept around beyond their initial use. We propose using sensing and online publishing technologies to capture and share stories ...

Expected quality is believed to be one of the most important factors that influence consumers' intention to purchase food. The present study seeks to explore the concept of pork meat expected quality and compare it with self-stated consumer intention to purchase pork meat. The aim is attempted by means of a field research conducted in Greece, following a conjoint analytic procedure. Results sho...

OBJECTIVE Cigarette smokers have higher levels of alcohol consumption than nonsmokers and poorer response to alcohol treatment. It is possible that the greater severity of alcohol problems observed in smokers reflects a greater susceptibility to alcohol-related reinforcement. The present study used a behavioral economic purchase task to investigate whether heavy drinking smokers would have grea...