This paper seeks to analyze the influence of consumers’ moral intensity, perceived risks and moral judgment in purchasing pirated software by using the issue-risk judgment (IRJ) model. Moral intensity includes magnitude of consequence, social consensus, probability of effect and temporal immediacy; perceived risks of consumers include financial, performance, prosecution and social risks; and mo...

Guided by Hofstede’s (Culture’s consequences: Comparing values, behaviors, institutions, and organizations across nations, 2001) cultural value of uncertainty avoidance, this study tests whether the effect of concrete vs. abstract CSR campaign messages on attitude toward the company and purchase intention varies by cultural difference in uncertainty avoidance and whether such effect is mediated...

Abstract From the perspective of social e-commerce, this paper discusses influencing factors and mechanism purchase intention agricultural products. Based on stimulus–organism–response model, constructs relationship model product characteristics, trust, stickiness, support, interaction, consumer perceived value intention; related hypotheses are found, hypothesis structural verified by analysing...

This study aims to examine the impacts of the new ecological paradigm, environmental collective efficacy, environmental knowledge, and collectivism on the green purchase intention of Korean and Chinese consumers. Although some studies have researched the relationship between cultural influences and green purchase behaviour, a study on the moderating effect of collectivism on the formation of gr...

Although it is evident that sales of team licensed merchandise (TLM) contribute to the overall consumption of sport, research efforts that comprehensively describe what triggers the consumption of TLM is lacking (Lee, Trail, Kwon, & Anderson, 2011). Therefore, based on multiple theories (i.e., values theory, identity theory, attitude theory, and satisfaction theory) and other concepts that infl...

Technology Acceptance Model (TAM) was initially created to be a simple model to explain specific technology behavior in information systems. Over the last 18 years, due to its popularity, the TAM has been augmented by including various context-specific constructs to explain phenomenon in e-commerce, e-learning, ebanking, and wireless technologies besides information systems. This study, in the ...

Chinese C2C market grows rapidly. However, it is plagued by serious trust fraud problems. The level of price dispersion in C2C platforms is relatively high. The mixed interaction between “lemons market” problem and high level of price dispersion makes it hard for buyers to identify trustworthy sellers with low price. We are interested in the generation of initial trust and purchase intention wh...

Consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. This study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. Consequently, this study attempts to provide insights into how brand image, consumer ethnoce...

abstract: the profound effect of mgovernment on the future of businesses and communities has been proven in numerous studies. the aim of the present study is provide a model for user requirements and validate the proposed model is based on a literature review of research. the findings suggest that effective and efficient transactions including time, security, privacy, reliability and cost of th...