This research examines the factors affecting consumers’ mobile shopping (m-shopping) intentions in China and United States. Drawing on hedonic-motivation system adoption model (HMSAM), it is proposed that perceived ease of use affects m-shopping intentions; furthermore, this relationship mediated by usefulness, enjoyment, control. A survey-based cross-sectional analysis involving a total 720 re...

In response to insufficient understanding of the determinants change in e-shopping behaviors during COVID-19 pandemic developing countries, this paper used data from 355 respondents, collected Hanoi social distancing period (April 2020), explore factors associated with shopping online more frequently (i.e., representing growth e-shopping) for five product types (food, medical products, clothing...

With businesses seeking to seize the momentum of social media and social networking, technology-enabled social commerce has emerged to combine the power of online social networking with shopping. This study examines an emerging area in E-commerce, i.e., social commerce. Extending the online consumer behavior typology, this study categorizes online consumer behaviors into three types: transactio...

In the information age, more and people are buying products on Internet. Impulsive within online shopping research is gradually receiving attention, as it contributes significantly to retail profit. This study proposed a model based Stimulus Organism Response (S-O-R) framework finding antecedents of consumer reaction behavior, specifically distinguish task-relevant stimuli (price attribute conv...

This study aims to determine the influence of Customer Value Theory on Attitude and Online Buying Behavior as dependent variables during Covid-19 pandemic in Indonesia. The collection method this was by non-probability sampling a purposive technique. data used is quantitative obtained from questionnaire with total 189 respondents. With 5-point Likert Scale it ranges 1 (Strongly Disagree) 5 Agre...

Existing e-service quality scales mainly focus on goal-oriented e-shopping behavior excluding hedonic quality aspects. As a consequence, these scales do not fully cover all aspects of consumer's quality evaluation. In order to integrate both utilitarian and hedonic e-service quality elements, we apply a transaction process model to electronic service encounters. Based on this general framework ...

Live streaming commerce, which evolved from social has continued to flourish rapidly over the past few years in China. It is a new business model that allows vendors directly face and interact with consumers. This study focuses on impulsive buying behavior consumers live commerce. We proposed research based stimulus organism response (S-O-R) framework explore reaction of after certain stimuli f...

This study refines three decoration cues from the photos in online grocery store which enable consumer to experience with affective responses. Three on consumers’ perception, attitudes as well behavioral intention were examined a laboratory experiment. The experiment results show that (1) both reflective surface and complementary goods layout lead visual appeal shopping enjoyment; (2) contrast ...