This article discusses the question of identity through the globalized emergence of tourism. Tourism is a result of an unavoidable cultural contact with positive and negative effects. A contact of two different identities, that of tourist and the host, can bring numerous changes to the local community, but can also affect the tourists’ interpretation of the destination. Here we can frequently e...

This study attempts to examine the interactions between tourist experience quality, perceived price reasonableness, and regenerative tourism involvement variables satisfaction by taking into account moderating effects of destination loyalty image. The survey was circulated among international tourists visiting Ha’il region Saudi Arabia. used structural equation modeling (SEM) analyze data colle...

Destination image influences tourists’ perceptions and opinions of destinations plays a crucial role in tourist behavior travel-purchase-related decisions. This study summarizes reviews 151 pieces literature on destination published six major international hospitality tourism academic journals the last decade (January 2012–February 2022). By combing through literature, we found that research pr...

Destination image significantly influences a tourist’s decision-making process. The impact of news media coverage on destination image has attracted research attention and became particularly evident after catastrophic events such as the 2004 Indian Ocean earthquake that triggered a series of lethal tsunamis. Building upon previous research, this article analyzes the prevalence of tourism desti...

a key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. researchers have recognized that brand identity plays a key role in brand management. the purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...

In an increasingly saturated market the fundamental task for the destination management, is understanding how tourism destination competitiveness can be enhanced and sustained. Competitiveness of a tourist destination is an important factor that positively influences the growth of the market share. Therefore tourism managers have to identify and explore competitive advantages and analyse the ac...