Trust is a concept that has been widely studied in e-commerce since it represents a key issue in building successful customer-supplier relationships. In this sense, social software represents a powerful channel for establishing a direct communication with customers. As a consequence, companies are now investing in social media for building their social digital brand and strengthening relationsh...

An important aspect of e-business is the area of e-commerce. One of the most severe restraining factors for the proliferation of e-commerce, is the lack of trust between customers and sellers, consumer privacy concerns and the lack of security measures required to assure both businesses and customers that their business relationship and transactions will be carried out in privacy, correctly, an...

The proliferation of social media platforms, especially the social networking sites (SNSs), has been changing customers’ online purchasing habits during the last decades. Recently, online marketers not only release advertising on e-commerce platforms but also promote their products and services on social media platforms. In this study we focus on e-commerce adverting in SNSs. We believe that cu...

in this study, we addressed the relationship between corporate reputation and customer behavioral intentions in the eghtesad novin bank. for this purpose, we considered the components: trust, identification and commitment as mediator variables that led to formulating 8 hypothesis .the research population was the customers of eghtesad novin bank in tehran branches who had at least one active acc...

It is commonly believed that good security improves trust, and that the perceptions of good security and trust will ultimately increase the use of electronic commerce. In fact, customers’ perceptions of the security of e-payment systems have become a major factor in the evolution of electronic commerce in markets. In this paper, we examine issues related to e-payment security from the viewpoint...

Information technology has transformed how travelers interact with travel service providers. Due to fierce competition in the online air travel industry, e-ticketing services have focused attention on fostering customer loyalty. This is an important strategy because, in general, initial transactions with new customers are less profitable than transactions with existing customers. Drawing on res...

in spite of the much investment on using it in banking and in spite of users’ easy access, reports show that some people do not use it. this problem shows the need to explore factors which determine the acceptance of internet banking system by users. the purpose of this study is to establish the relationship between perceived security and trust in internet banking from the viewpoint of female c...