This study aims to determine and analyze Personal Selling, Promotion, Product Availability simultaneously influence the purchase decision of PT Maju Telekomunikasi Batam. Forward Telecommunications The phenomenon purchasing decisions at Batam, shows that experience sales going up down. uses three independent variables, namely personal selling promotion product availability variables. method dat...

Even within a store chain and format, supermarket outlets often exhibit substantial differences in selling surface. For chain managers, this raises the issue of correctly anticipating the promotion lift, and of profitably managing promotion activities, across these outlets. In this paper, we conceptualize why and how store size influences the category sales effectiveness of four promotional ind...

Sales forecasting at the UPC level is important for retailers to manage inventory. In this paper, we propose more effective methods to forecast retail UPC sales by incorporating competitive information including prices and promotions. The impact of these competitive marketing activities on the sales of the focal product has been extensively documented. However, competitive information has been ...

The rapid development of rural tourism business is attractive to researchers various social sciences. Rural usually studied in the general context service economics and management aspects, without highlighting peculiarities, objective subjective difficulties sustainable development. Successful homesteads not possible a good knowledge its environment evaluation research-based marketing decisions...

Purpose This paper explores how consumer psychographics impact responses to sales promotions (SPs), and specifically whether equity sensitivity (ES) moderates attitudes towards promotion in the retail purchase experience (PE). Design/methodology/approach The study examines data from a survey of 284 Hong Kong consumers, using shopping mall-intercept method. Every third person walking past resear...