The present study aimed at the definition of a latent measurement dimension underlying an implicit measure of automatic associations between the concept of mental illness and the psychosocial and biogenetic causal explanatory attributes. To this end, an Implicit Association Test (IAT) assessing the association between the Mental Illness and Physical Illness target categories to the Psychologica...

The Implicit Association Test (IAT) is based on the observation that participants find it easier to respond in the same way to exemplars of two concepts when these concepts are similar (e.g., “positive” and “flower”) compared to when the concepts are dissimilar (e.g., “positive” and “insect”). In the first part of this article, I argue that the IAT is structurally similar to stimulus–response c...

The Implicit Association Test (IAT) is a reaction time based categorization task that measures the differential associative strength between bipolar targets and evaluative attribute concepts as an approach to indexing implicit beliefs or biases. An open question exists as to what exactly the IAT measures, and here EEG (Electroencephalography) has been used to investigate the time course of ERPs...

This research examines attitudes towards androgyny using a novel Implicit Association Test (IAT) that assesses implicit evaluations of gender conforming people (i.e., those who look stereotypically male or female) vs. androgynous whose appearance includes combination masculine and feminine traits). Over 6 studies ( N > 6000), we develop expression IAT present evidence for its internal validity ...

This theoretical integration of social psychology's main cognitive and affective constructs was shaped by 3 influences: (a) recent widespread interest in automatic and implicit cognition, (b) development of the Implicit Association Test (IAT; A. G. Greenwald, D. E. McGhee, & J. L. K. Schwartz. 1998), and (c) social psychology's consistency theories of the 1950s, especially F. Heider's (1958) ba...

The effects of persuasive technologies are typically evaluated by means of behavioural indicators; the similarly important effects on the users’ attitudes often remain unevaluated. In this paper we propose the use of the Implicit Association Test (IAT) as a method to reliably evaluate the effects of persuasive technologies on attitudes/attitude changes. Results showed that two tested distinctiv...

Symmetry and beauty are strongly linked, but is the positive response to visual symmetry automatic? We used the Implicit Association Test (IAT) to measure the valence of visual regularities in the absence of overt judgments. In our first experiment, participants classified dot patterns as random or having an axis of reflection, and words as positive or negative. When the same button was used to...

A growing body of work suggests that both depressed and non-depressed individuals display implicit positivity towards the self. In the current study, we examined whether this positivity can be underpinned by two qualitatively distinct propositions related to actual ('I am good') or ideal ('I want to be good') self-esteem. Dysphoric and non-dysphoric participants completed a self-esteem Implicit...