International tourism has increased exponentially since 1950. With this growth the industry has become significantly more competitive, and the marketing role of National Tourism Organizations (NTOs) has taken on added significance. Correspondingly, research related to the marketing aspects of international tourism has increased. With this in mind, this paper provides a brief look at the growth ...

The focus of this paper is on micro-level marketing research to support the design and implementation of rural development programs. Contemporary rural development efforts are directed primarily at promoting change so as to simulta­ neously affect the distribution and growth of income, employment, nutrition, health, and other dimensions of the quality of life in rural areas. Although there is a...

The study was a case study analysis about Thai Asia Pacific Brewery Company. The purpose was to analyze the company’s marketing objective, marketing strategy at company level, and marketing mix before liquor liberalization in 2000. Methods used in this study were qualitative and descriptive research approach which demonstrated the following results of the study demonstrated as follows: (1) Mark...

The cafe business in Indonesia is increasingly increased its growth. This a field for activists. Surely has own marketing system or what we can call Marketing Mix. purpose of this study to identify the implementation strategies cafes Indonesia, especially Surabaya. research uses qualitative methods, namely through observation, document and interviews with several relevant informants. results in...

In this paper, the development of a hybrid intelligent system for developing marketing strategy is described. The hybrid system has been developed to: provide a logical process for strategic analysis; support group assessment of strategic marketing factors; help the coupling of strategic analysis with managerial intuition and judgement; help managers deal with uncertainty and fuzziness; and pro...

Analysis of inventory systems involving market-oriented pricing decisions has recently become an interesting topic in the field of inventory control. Price and marketing expenditure are considered as important elements when selling goods and enhancing revenues by manufacturers. The importance of accounting for uncertainty in such environments spurs an interest to develop appropriate decision ma...

Background. The sports industry has been transformed through digitalization processes. One traditional area of sports marketing strategy that has changed significantly is sponsorship. Objectives. To reveal how digitalization has impacted sports sponsorship strategies according to the findings of academic articles in leading sports management journals. In light of the dramatic transformation of...