Abstract The study draws upon the theories of self-determination and motivation expectancy to examine how intrinsic motives drive consumers engage with artificial intelligence (AI) powered intelligent voice assistants (IVAs). also explores consumer engagement leads their wellbeing attachment these AI gadgets associated brands. Engagement in this refers consumers’ usage involvement IVAs. Subject...

This paper presents a research model to explicate that the level of consumers’ participation on companies’ brand microblogs is influenced by their brand attachment process. That is, self-congruence and partner quality affect consumers’ trust and commitment toward companies’ brands, which in turn influence participation on brand microblogs. Further, we propose that gender has important moderatin...

Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh brand satisfaction dan customer engagement terhadap loyalty melalui attitude, attachment trust. Metode yang digunakan selama pengumpulan sampel menggunakan metode quota sampling pendekatan kuantitatif generasi Z di kota Batam khususnya berusia 15-25 tahun. Dalam penilitian 412 data pengujian hipotesis SEM PLS. Hasil penelitian men...

The present study investigated patrons’ intricate psychological process for hotel brand choice and preference. This research uncovered selection attributes in shaping loyalty through customer experience, trust, attachment, age, gender the post-pandemic world. paper categorized into that vacationers appreciate domestic tourism context. findings indicated significant effect of on which turn affec...

The aim of this study is to propose a conceptual framework for building destination brand credibility. This research proposes novel explore the antecedents credibility based on four constructs: enduring culture involvement, identification, reputation and attachment. data used assess proposed model was collected through in-person-administered surveys conducted in Indonesia Spain. shows that infl...