helicobacter pylori is a gram-negative, spiral-shaped, microaerophilic organism that colonizes the stomach of humans and causes chronic-active gastritis, peptic ulcer disease, and gastric cancers, including adenocarcinoma of the stomach and malt (mucosal-associated lymphoid tumor) lymphomas. h. pylori colonizes the stomach of over 50 % the world’s human population, primarily those who reside in...

Advertisers sometimes use value appeals that are adapted to their specific cultural audience. After a meta-analysis in 2009 showing adaptation be effective, new studies have been published and the advertising landscape has rapidly changed. The current involving about 120 comparisons of versus unadapted on persuasion ad liking presents three results. First, effects exist (persuasion: mean r = .0...