implementing infrastructures of e-marketing has been considered in this study. they are classified into external (related to government) and internal (related to enterprise) categories based on the factors’ level and are classified into strategic and operational categories based on the factors’ nature. 35 factors have been finalized as the basis of the questionnaire. the importance and position...

Amongst the various factors that managers need to consider when designing a CRM campaign is cause’s geographic scope, i.e., should benefit local, national, or international communities? Although previous research has examined importance of scope in effectiveness campaigns, it largely ignored consumer reactions campaigns from local cultural identity perspective, such as ethnocentric identity. Th...

Customers nowadays are more informed than in previous generations, and they assess both branded unbranded products terms of quality, value, price. The study's primary goal is to see whether there's any link between brand equity operational company performance. research was conducted the Indian FMCG sector across five states with a diverse customer base, including gender, age groups, educational...

With the development of commodity market, corporate social responsibility (CSR) has become a topic widespread concern for both enterprises and society. Cause-related marketing (CRM), as an effective tool to fulfill their responsibility, is rapidly being applied all stages supply chain. However, there no conclusive evidence on implementation strategy CRM chain members. In this paper, we study de...