Studies to examine the perceived authenticity of Khadi Bhandars selling fashion wear are scarce. There has been research on textiles, but very few studies have examined consumers’ buying patterns, especially for Khadi, an authentic Indian material. This study focuses products, and it looks at elements that impact consumer behaviour products. The participants included people who purchased textil...

Due to the proliferation of media, growth smart phone industry, increased internet usage, access information, exposure, smaller families, and ambitions for a higher standard living today, people are more cognizant their lives now that they have disposable income. digitization increase in number malls, left with plethora choices apparel purchase. This paper studies consumer buying behaviour buye...

© Hershey This article is distributed under the terms of the Creative Commons Attribution 4.0 International License, which permits unrestricted use, distribution, and redistribution in any medium, provided that the original author and source are credited. When it comes to weather affecting consumer behaviour and purchase decisions, it has long been known that weather has an impact on consumer d...