The paper presented below concentrates on the self-assessment of organizational maturity level. There are the results of author’s own research of sub-criterions significance (in criterium customer orientation) carried out using factor analysis. The analysis consists of the criterion of customer orientation. In this criterion, using factor analysis there were three hidden factors identified.

Nowadays E-tailing has grown tremendously fast, which bring intensive competition in online business. E-tailers pay more attention to website management to acquire and retain customers. Information quality of website is vital to gaining and increasing customer loyalty in online market. This study validates that information quality has direct effect on customer satisfaction, and it investigates ...

This study aimed to build a model of business performance based on customer value-defined market orientation. In the context of a service retail industry, both firms’ and customers’ perspectives were involved in the development of the construct, using such dimensions as management support, employee efforts and customer satisfaction. The authors undertook a large-scale fieldwork to collect match...

Like other industries, the aircraft industry is under high pressure to meet drastically increased customer goals for market price and flexibility. This while at the same time share holders request for short term profit guarantees. Daimler-Benz Aerospace Airbus has met this challenge using business process reengineering methods which led to total company restructuring from functional orientation...

Despite the plethora of research on market orientation, our understanding of how different dimensions of market orientation interact with each other in generating new intelligence for marketing programs is limited. In this paper, we develop and test a model that examines the interaction effects of the three dimensions of market orientation—customer orientation, competitor orientation, and cross...

Food processors have seen escalating levels of competition over the past three decades. An underlying objective of this research is to gain a greater understanding of how food companies thrive in the face of this increased competition. This study incorporates market orientation theory (competitor orientation, customer orientation, and interfunctional coordination) and firm innovativeness to exp...