Conventional marketing wisdom holds that a customer orientation provides a firm with a better understanding of its customers, which subsequently leads to enhanced customer satisfaction and firm performance. However, there are cautions that being too customer focused can lead to inertia, and anecdotal evidence suggests that it may be better to "ignore your customer" when developing new products....

The paper seeks to identify Starbuck's experience in using social media, understand how social media is linked to customer knowledge management, and assess how social media services could have contributed to Starbucks success. Starbucks demonstrates versatility to engage customers and support different part of customer knowledge management strategy through various social media platforms, such a...

consumer psychology is one of the most popular trends of psychology in recent years which more than anything is related to understanding and analysis of consumer behavior. the most important fields of the science include issues such as expectations, preferences and customer loyalty. and scientists use statistical and quantitative tools to analyze customer behavior. this study in terms of object...

The design of the packages products/services to be offered by a telecom company its clients is complex decision-making process that must consider different criteria achieve both customer satisfaction and optimization company’s resources. In this process, Intuitionistic Fuzzy Sets (IFSs) can used manage uncertainty better represent preferences non-preferences expressed people who value each prop...

A major concern for modern enterprises is to promote customer value, loyalty and contribution through services such as can help establish a long-term, honest relationship with customers. For purposes of better customer relationship management, data mining technology is commonly used to analyze large quantities of data about customer bargains, purchase preferences, customer churn, etc. This pape...

This paper investigates preferences and choices in automated transaction dialogues. A transaction dialogue involves obligations of both parties: the system or supplier should present all relevant information; the user or customer is bound by a transaction, once it is con-rmed. However, the transaction is conditional on the preferences and choices that were expressed in the dialogue. Connrmation...

In today’s competitive market, for a business firm to win higher profit among its rivals, it is of necessity to evaluate, and rank its potential customer segments to improve its Customer Relationship Management (CRM). This brings the importance of having more efficient decision making methods considering the current fast growing information era. These decisions usually involve several criteria,...