This paper proposes the framework to examine interrelationship among experiential marketing, experiential value and purchase intensions in the quick service chain restaurants. Structural equation modeling (SEM) is used to validate and test the proposed model. Experiential marketing focuses on how customer senses, feel, think, act and relate their experiences. Experiential value incorporate the ...

The purpose of the current analogue experiment was to investigate the impact of a cognitive defusion strategy, rapid vocal repetition, on self-identified negative body image thoughts. Undergraduate students (N1⁄4254) were randomized to one of five protocols: defusion condition with an experiential exercise for a self-identified negative body image thought, defusion without such an experiential ...

The use of experiential learning as a pedagogical mechanism to facilitate the learning of skills taught in the classroom has become common in college curricula. Service learning and community engagement models are frequently used to combine academic skills with “real-world” experience to foster understanding, and to largely broaden the perspective of the learner. Service-learning and community ...

In 2002, a regional consortium was created for schools and colleges of pharmacy in Georgia and Alabama to assist experiential education faculty and staff members in streamlining administrative processes, providing required preceptor development, establishing a professional network, and conducting scholarly endeavors. Five schools and colleges of pharmacy with many shared experiential practice s...

Given the significant deleterious effects of stress on psychological and physical well-being, the present two-part study sought to clarify relations among putative vulnerability factors (i.e., anxiety sensitivity, experiential avoidance) for perceived stress. Relations among anxiety sensitivity, experiential avoidance, and perceived stress were examined using a large college student sample (N=4...

Aims: The aim of the present study was to investigate the causal modeling of death anxiety in veterans with post-traumatic stress disorder based on cognitive emotion regulation strategies and experiential avoidance with the mediating role of coping self-efficacy. Instrument & Methods: The research method was descriptive and structural equations. The statistical population of the present study...

Task-based language teaching (TBLT) has been considered as an effective language teaching methodology. However, its applicability for lower-proficiency learners in EFL contexts has not been adequately justified. Moreover, the possible mediating effect of the experiential learning styles on academic listening TBLT has not been targeted in the literature, a gap that this study attempts to fill. T...

The authors hypothesized, on the basis of terror management theory and cognitive-experiential self-theory, that participants in an experiential mode of thinking would respond to mortality salience with increased worldview defense and increased accessibility of death-related thoughts, whereas participants in a rational mode would not. Results from 3 studies provided convergent evidence that when...