impulse buying behavior is one of main concepts in marketing. it is affected on various factors such as cultural factors, psychological factors, personal factors and positional factors. buying can be done because of different reasons (including of needing a production) and this fact aids marketers to better understand consumers’ behavior. impulse buying is one of pervasive aspect of consumer be...

This paper develops a model that incorporates heterogeneity across preference structures where some agents exhibit pro-social behavior – “green” preferences in our examples – and some do not. We compare the relative performance of various policies to increase public goods provision in the presence of this heterogeneity. We find that technology standards are almost always preferable to price ins...

today, using counterfeits is remarkably common in clothing industry. on this basis, present paper is conducted in clothing industry at tehran due to the impact of counterfeit on brand equity of original products’. it is a descriptive research. to achieve research aims, a sample consisting of 384 consumers in tehran who bought counterfeits deliberately were selected. to analyze data and to test ...

This study analyzes the effect of greenwash on consumer green purchasing behavior by a company mediated role company's brand image. was conducted consumers who know about bottled drinking water product brands in Indonesia. Primary data performed using questionnaire with total 385 data. The this is quantitative. uses Structural Equation Modeling (SEM). software used LISREL 8.8 and SPSS 22. resul...

the overall purpose of this paper is to evaluate the effectiveness of personality attributes as predictors of consumer behavior in contrast to traditional demographic variables in the digital environment. new variables were needed to replace the traditional ones. this research evaluated three groups of consumer behaviors and examined personality and demographic variables. the primary data colle...

consumer behavior is the most important issues in microeconomics. in neoclassical economics it is assumed that in order to reach the goals, human behavior is based on absolute rationality. while, simon criticizes the paradigm assumptions of neoclassic school and introduces the bounded rationality. since, because of uncertainty and lack of access to enough information, human faces with limited c...

a r t i c l e i n f o Although the influence of identity on consumer behavior has been documented in many streams of literature, the absence of a consistent definition of identity and of generally accepted principles regarding the drivers of identity-based behavior complicates comparisons across these literatures. To resolve that problem, we propose a simple but inclusive definition of identity...

Consumer behavior continued to attract additional researchers and publication outlets from 1993 through 1996. Both general interest and domain-specific scholarly contributions are discussed, along with limitations and suggested areas for future research. A concluding section observes that the integrity of consumer research is unnecessarily compromised by the failure of the major scholarly assoc...