CV. Tio Craft Indonesia is required to achieve marketing performance in order compete competitively. Various types of products with designs have been created meet consumer needs. However, the increasingly competitive business competition has an impact on sales that decreased. Therefore, it important understand company's internal and external environment develop right strategy. The purpose this ...

This study seeks to examine how a company can select the best intermediary for its Marketing channels with minimum of criteria and time. A theoretical framework is proposed based on the most important tasks of intermediary and the criteria to measure them. There are four basic tasks and thirty criteria in three independent levels. Subsequently, an exploratory case study in Iranian Food industry...

BACKGROUND The authors provide a suggested framework for completing a comprehensive evaluation of practice processes and routines. Their approach focuses on improving the professional image of dentists and the methods they use to market themselves. CONCLUSIONS A practice can benefit by implementing a program to understand the strengths and weaknesses of the practice and how these strengths an...

Entrepreneurship education (EPE) plays a vital role to enhance employment creation and reduce poverty. Marketing audit is a main tool for evaluating and improving the marketing performance in a manufacturing or service sector. Despite the vast amount of literature which emphasizes entrepreneurship education, no empirical studies address the marketing audit model for EPE in the higher education ...