Introduction: Quality of services extremely depends on how personnel have contact and interaction with the clients. Moreover, the personnel’s attitudes and their behaviors with the clients significantly affect clients’ perception of quality of services and consequently influence their satisfaction as well as their absorption to the services of an institution. This study intends to investigate t...

Abstract:
 The marketing communication strategy is designed to determine the goals and direction of in a business related positioning, objectives elements mix. This qualitative study aims obtain information about plan field carried out by Cikampak Fashion Outlet increase willingness buy community. involved shop owners several store employees who were positioned as research informants. uses...

Many marketing scholars have seriously debated the status of marketing as a discipline and in the corporate practice (see for example the special issue of Journal of Marketing, October 2005). Have marketing scholars specialised excessively on narrow perspectives and thus failed to look at the bigger picture in theory and practice? Consequently, it is no wonder that this main theme of the EMAC 2...

rapidly changing customer needs and desires in market of food product a pproprait actions in relation to marketing and sales play an important role in identifying these needs and succeeding of new food products in stage of launch of product. this paper aims to prioritize the factors affecting the marketing and sales of the new product development process in small and medium-sized businesses act...

7P marketing mix strategy is one of strategies that has been widely used in every field business. The purpose this research to analyze the have implemented home industry SUIIP a ‘kembang goyang’ producer. This study using qualitative where data collection obtained from interview techniques and direct observation into Results indicate implementation 7P’ contributes fluctuative number sales. It n...

Prior to a new product launch, marketers need to infer how demand will respond to various levels of marketing mix variables in order to set an appropriate marketing plan. A critical challenge in estimating marketing mix responsiveness from historical data is that the observed decisions were affected by private information possessed by managers about the heterogeneous effects of marketing mix va...

This research has a purpose. the influence of marketing mix on cadets' decision to choose Banten Shipping Polytechnic campus. The was carried out at Poltekpel Banten, from January 2020 May 2020. method used in this study quantitative. data collection for primary obtained individual responses questionnaires distributed directly. process deductive. study's population alumni, with total sample 199...