Based on a feasibility analysis on the product and source market orientation of the Ailing River Drifting Scenic Spot, this article explores its product quality as well as market strategies in four aspects including product, price, promotion and place.

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Experimental economics techniques are used in this paper to examine the benefits and potential adoption of Internet-based electronic auctions for the initial public offerings (IPO) market. The IPO market is dominated by investment banks, which organize the promotion, pricing, and allocation of new securities. The high transaction costs and inefficiency evident in the IPO market make it an appar...

this research aims to explain the growth and value stocks anomaly by the relationship between accounting ratios and skewness of stock return distribution. then, the data of 89 companies listed in the tehran stock exchange are collected and analyzed for 2009 to 2013. furthermore, the fixed effect panel data method is used to examine the hypothesis. the results show that there is a negative and s...

Understanding and measuring determinants of bid-ask spreads is decisive to clarifying the efficiency of the microstructure of any exchange and general market liquidity. This paper examines the market microstructure of a low liquidity, market maker driven option market, the relations to the underlying securities’ market and the challenges of pricing liquidity. Comparing empirical results with pr...