The aim of this study is to develop a conceptual model for purchase intention of foreign food products in the Iranian context. Based on an in-depth review of past literature, the sub-factors related to customer’s purchase intention were extracted. Then, exploratory factor analysis and confirmatory factor analysis were applied to identify and confirm the factors affecting purchase intention of f...

As marketing gains increasing prominence as an orientation that everyone in the organization shares and as a process that all functions participate in deploying, a critical issue that arises is the role of the marketing function. Specifically, what role should the marketing function play, and what value does the marketing function have, if any, in an organization that has a strong market orient...

considering the increasing awareness and expectations of our customers in today's competitive dynamic market, enterprises must improve their level of understanding and knowledge of their market and take steps toward a deeper identification of customer needs. indeed, such organizations need to improve their sense making capabilities. companies that have high sense making capability can bett...

BACKGROUND Labour market participation among young adults is essential for their future socioeconomic status and health. The aim of this study was to investigate the association between perceived stress among 20-21 year-olds and their labour market participation 8 years later as well as investigate any potential gender differences. METHODS A cohort of 1640 young adults born in 1983 completed ...

Innovation effects on firm value have not been effectively discussed because previous studies ignore the market structure and tax shields from research and development (R&D) (e.g., Hirschey and Weygandt (1985), Shevlin (1991)). Market structures of personal computer (PC) firms are explored in this paper to the degree to which innovation increases firm value depending on market structure charact...

To estimate the cost of a data breach to the inflicted firm, this study examines the relationship between a breach incident and changes in the inflicted firm’s profitability, perceived risk, and the inflicted firms’ information environment transparency. Profitability is measured as reported earnings and analysts’ earnings forecasts. Perceived risk is measured as reported stock return volatility...

issuance value, redemption value and net value of issuance and redemption of investment units is called cash flow to mutual funds. this cash flow to mutual funds is used as an investor sentiment index, when there is significant relationship between cash flow to mutual funds and market return. in this paper, relationship between these two items is to be evaluated. monthly and weekly cash flow to...

Previous studies discuss how regulatory, technological and market drivers increasingly challenge manufacturing industries to adopt eco-innovations. However, the understanding of the process by which eco-innovations are developed and commercialized as a result of these drivers is not yet well established, in particular because these drivers are perceived differently by the end-users and their su...