This paper describes a hybrid approach, using bibliometrics and text-mining, used to analyze longitudinal trends in the literature of e-marketing research from 2001 to 2010. The abstracts of 888 articles from six leading marketing journals were analyzed. The analysis identifies several core topics and themes of e-marketing research and reveals trends occurring in this growing area. The study re...

The purpose of this study is to quantitatively review pertinent research activities that have been per‐ formed between 2005 and 2012 (July) in the area of internet marketing. In addition the paper identifies the central topic in the internet marketing literature and provides expected topical areas of interest. 2158 research article abstract citations were analysed from 460 refereed academic jou...

A main objective of Behavioral Decision Theory (BDT) research — demonstrating that economic theory often fails as a description of decision making as well as gaining insights into systematic influences on judgment and choice — has been largely accomplished. This influential research program, published in psychology, decision making, marketing, and other fields, has had unique characteristics th...

Rarely has the field of marketing thought been closely associated with the topic of citizens’ use of firearms in the United States, but it is now at the center of interest in this controversial and multifaceted area. Public policy has not yet resolved the challenges from conflicts among personal freedoms, fundamental rights, deaths, pain, and huge dollar expenditures to address the problems fro...

In recent years, there has been a resurgence of interest in the value construct among both practitioners and marketing researchers. The purpose of this article is to introduce the reader to the different articles included in this special issue of Industrial Marketing Management on Customer Value in Business Markets. The issue takes a look at value from three different perspectives: value creati...

Marketing departments handles with a great volume of data which are normally task or marketing activity dependent. This requires the use of certain, and perhaps unique, specific knowledge background and framework approach. Database marketing provides in depth analysis of marketing databases. Knowledge discovery in database techniques is one of the most prominent approaches to support some of th...

Looks at the sports industry and addresses the current situation for authors seeking to publish in the area of sports marketing. Sports currently represents the eleventh largest industry in the USA. Despite this, there are few mainstream marketing journals willing to publish manuscripts on sports marketing. In an effort to circumvent this problem, some sports marketing authors have `̀ disguised'...

Marketing ethics has been receiving increased research attention, particularly within the past 10 years. One area of interest in the topic has been development of models, or frameworks, for analyzing ethical decision making in marketing. Few of the models have been tested empirically. In addition, the existing frameworks suffer from certain limitations. This article presents an alternate approa...

This research reviews the current state of affairs in the fast-growing area of direct-to-consumer marketing of genetic tests. The authors identify the unique nature of genetic tests and the ensuing consumer vulnerability. They also present a comprehensive examination of the current legal environment and an empirical analysis of genetic testing companies’ online marketing practices. On the basis...