This commentary explores the implications of increased social media marketing by drug manufacturers, based on findings in Hyosun Kim’s article of the major themes in recent Food and Drug Administration (FDA) warning letters and notices of violation regarding online direct-to-consumer promotions of pharmaceuticals. Kim’s rigorous analysis of FDA letters over a 10-year span highlights a relative ...

The AdWatch section of the Healthy Skepticism website (http://www.healthyskepticism.org/adwatch.asp) aims to improve medical decision-making by illuminating the techniques used in drug advertising. AdWatch draws on 20 years of dialogue about drug promotion plus ideas from many disciplines, especially logic, psychology and marketing.

1 Chin-Dusting JPF, Dart AM. Age and the treatment gap in the use of statins. Lancet 2003; 361: 1925–26. 2 DeWilde S, Carey IM, Bremner SA, Richards N, Hilton SR, Cook DG. Evolution of statin prescribing 1994–2001: a case of ageism but not of sexism. Heart 2003; 89: 417–21. 3 Whincup PH, Emberson JR, Lennon L, Walker M, Papacosta O, Thompson A. Low prevalence of lipid lowering drug use in older...

Publication Information Jané-Llopis,E., Barry, M.M., Hosman, C. & Patel, V. (2005). Mental health promotion works: A review. In E. Jané-Llopis, M.M. Barry, C. Hosman and V. Patel (Eds.). The Evidence of Mental Health Promotion Effectiveness: Strategies for Action. IUHPE Special Issue, Supplement 2, 2005, 9-25. Publisher SAGE Journals Online Link to publisher's version http://ped.sagepub.com/con...

Work has a synergistic relationship to health, and workplaces are increasingly the focus for both health promotion initiatives and health research. Electronic technologies are a common feature of many workplaces and as such are convenient low cost survey vehicles for the health researcher. The methods and the implications of employing Internet methods for health research are covered and a wide ...

BACKGROUND Illicit or rogue Internet pharmacies are a recognized global public health threat that have been identified as utilizing various forms of online marketing and promotion, including social media. OBJECTIVE To assess the accessibility of creating illicit no prescription direct-to-consumer advertising (DTCA) online pharmacy social media marketing (eDTCA2.0) and evaluate its potential g...