In recent decades, there have been many advances in digital media and technologies that have disrupted professions traditionally rooted in physical and print media as their core competency. Often, digital transformations of such professions not only change the way these professionals collectively define themselves, but also dramatically alter the physical work environment in which they have for...

Supported by the wide diffusion of mobile technologies, internetbased media risk to become a popular alternative to traditional print media. The ubiquitous connection to the internet enables to reach a multitude of virtual contents such as videos, images, 3d representations and hypertexts. Moreover internet-based media enable the direct interaction between user and publisher: the user can provi...

In present scenarios, employee training is widely considered as the source of gaining competitive advantage. However, the effect of employee training on organisational performance in the print-media industry remains largely unexamined in the African context. This paper investigates the effect of employee training on organisational performance using Graphic Communication Group Limited as a case ...

OBJECTIVES There are multifaceted views on the use of ketamine, a potentially addictive substance, to treat mental health problems. The past 15 years have seen growing media coverage of ketamine for medical and other purposes. This study examined the print news media coverage of medical and other uses of ketamine in North America to determine orientations and trends over time. METHODS Print n...

Currently online news sites have greatly satisfied the expectations of the readers, and there has been a decrease in the circulation of print newspapers. Proliferation of various e newspapers has given a lot of choices to people so that there is a growing competition between the two. Here an attempt is made to gather all the available literature resources so that the research will enable the pr...

One commonly used, though controversial, approach to conducting research on media audiences involves ratings analysis. Ratings analysis is the analysis of the audience size and composition data produced by audience measurement firms for use in both the commercial and noncommercial media sectors. Ratings data primarily are used by media outlets and advertisers to determine advertising rates, to ...

despite increased availability of online promotional tools for prescription drug marketers, evidence on online prescription drug promotion is far from settled or conclusive. we highlight ways in which online prescription drug promotion is similar to conventional broadcast and print advertising and ways in which it differs. we also highlight five key areas for future research: branded drug websi...

This study examined Japanese college students’ (N=476) use of sexually explicit material in mass media (i.e., print, electronic, and the Internet) and its association with their sexually permissive attitudes and perceptions of women. Results indicated that Japanese college students were most exposed to sexually explicit material in the print media followed by the Internet and the electronic med...

Despite increased availability of online promotional tools for prescription drug marketers, evidence on online prescription drug promotion is far from settled or conclusive. We highlight ways in which online prescription drug promotion is similar to conventional broadcast and print advertising and ways in which it differs. We also highlight five key areas for future research: branded drug websi...

Some format issues inherent in the e-media version may also appear in this print version.