This study examined how customers’ preference and purchase intention change depending on presentation type of information. Products’ information was manipulated on scale and order dimension. Participants made a decision on three situations choosing music(mp3) download plan, cell phone data plan, drinks voucher plan for a coffee shop as well. All stimuli were appeared through the computer monito...

Country image is viewed as the overall perception of consumers from a particular country, based on their prior perception of the country’s production and marketing strengths and weaknesses and this image affect customer attitudes like purchase intention. The purpose of our study was to develop and validate the relationship among country image, e-WOM and purchase intention of foreign products. B...

As an important factor that affects customer purchase intention, online review has attracted the attention from both enterprises and researchers. According to persuasion theory, planned behavior theory and regulatory focus theory, combined with the three dimensions of online reviews, we construct a modified model of the influence of online reviews on customer purchase intention, and put forward...

One of the most important means of communication today is social networking. This study was designed to provide insights into how purchase intention influenced by consumers attitude toward online advertising and brand recognition on social networking site. A survey was conducted with facebook’s users to asses attitude toward online advertising on social networking sites, brand recognition, and ...

With the proliferation of online content service industry, understanding the factors affecting consumer intention to purchase online content services has become an important issue for academics and practitioners. While previous research has suggested that consumers’ perceived value and moral judgment are two main factors influencing behavioral intention to purchase online content services, few ...

This paper introduces the impact of negative online reviews on consumers’ purchase intention from the dimension of the product information, namely tangible dimension and intangible dimension. By using the experimental method, this study analyzes the impact of product information, dimension of negative online reviews on purchase intention and the moderating role of product type. Results suggest ...

This paper aims to develop a model for online purchase intention in a B2C environment, integrating cognitive and affective responses based on the theory of reasoned action. Seven hypotheses were developedand tested on a dataset of 532 observations collected via a questionnaire survey. The results of this study indicate that both cognitive and affective judgements are important for online transa...