Online purchasing has been embraced by customers due to its convenience and the raising issues of Covid-19 pandemic. This research examines factors influencing customers’ online purchase intention during Although a lot conducted regarding purchasing, pandemic remain limited. Thus, this incorporates Theory Acceptance Model customer’s trust determine customer intention. The data were collected fr...

This research examines the relationship between website quality, customer perceived value, satisfaction, and repeated online purchasing intention in Lebanon. A quantitative approach was used, data from 385 shoppers were collected through an survey. The results indicate that quality significantly predicts intention. Customer value also satisfaction purchase intention, while These findings highli...

This study attempts to understand how website interactivity (level of active control and direction of communication) can impact purchase intention through consumer involvement. The product type featured on the website is a moderating factor in the effects of interactivity. In a laboratory experiment, subjects were asked to perform purchasing tasks of non-fictional books or greeting cards on web...

This study proposes an integrated model of users’ intention to purchase paid smartphone applications. Focusing on individual-level perceptions of paid smartphone apps, it investigates the impacts of paid apps’ characteristics (perceived usefulness and perceived price), as well as their users’ personal (personal motivation and self-efficacy) and social (mass influence and peer influence) charact...

This study aims to investigate the in-depth feeling of young and literate mobile users in regard to the adoption of smartphone booking services (SBS) for purchasing tourism products. A research framework together with five hypotheses was proposed and empirically tested using data collected from a survey on SBS users between 18 and 29 years old. Innovation diffusion theory and fashion theory wer...

Purpose : Food consumption patterns are changing as a result of prevailing health and environmental issues. Organic foods generally believed safer to consume, nutritious, environmentally sound production. The main purpose this study was recognize how the revealed information on organic food labels perceived knowledge influence attitudes trust toward purchase intention subjective norm drives amo...