the purpose of this study was to identify the effects of green brand image on the green brand equity in the customers of appliance dealer's representation and appliance dealers in the chain department stores of sanandaj. research variables selected from yushan chen (2010) study. a questionnaire was used to measure theses dimensions that have been confirmed by experts and had 24 indices. it...

The e-marketplace, or broker-managed online market, is one of today’s most profitable e-business models. In these marketplaces, buyers routinely engage with businesses and individual sellers with whom they have had little or no prior interaction, making trust one of the most important issues in the e-marketplaces. Therefore, a clear understanding of the trust building process in the e-marketpla...

Electronic Business (e-Business) is revolutionizing the way of communication between internal and external stakeholders in an organization. E-business can lead to competitive advantage and at the same time, increase profitability. There are several factors resulting on the success of e-business. One of the most important factors is trust. Acquiring customers’ trust depends on many things that a...

in the present study, a number of iranian it professionals and electronic commerce managers are surveyed in order to investigate their viewpoints about the level of importance for determinant factors affecting the generation of trust among the internet consumers. to accomplish this, a model, which is adopted from the existing models in the e-trust literature, is offered to represent the crucial...

Electronic Business (e-Business) is revolutionizing the way of communication between internal and external stakeholders in an organization. E-business can lead to competitive advantage and at the same time, increase profitability. There are several factors resulting on the success of e-business. One of the most important factors is trust. Acquiring customers’ trust depends on many things that a...

Customers are realizing the importance and benefits of shopping online such as convenience, comparison, product research, larger selection, and lower prices. The dynamic nature of e-commerce evokes online businesses to make alterations in their business processes and decisions making to satisfy customers’ needs. Online businesses are adopting Business Intelligence (BI) tools and systems with th...

This study investigates the factors affecting the brand loyalty of the customers of Auto-mobile industry in region of Pakistan with the use of ECSI model. A well-organized structured questionnaire was distributed among the customers of Auto-mobile industry. The questionnaire was based on 5 Point likert-type scale. Results show that the customer expectations have a direct positive impact on perc...