The outbreak of the Covid-19 pandemic has had a major impact on various sectors. Likewise advertising industry, changes requires workers in sector to find solutions that can overcome all limitation. One way be done is by implementing visual communication strategy using materials are not only efficient, but also limited scope locations, as did Sasa brand through animated advertisement. analytica...

Background. Nowadays, One of the factors affecting the social network advertising is the numbers or frequencies of sending an advertisement.  Objectives. the objective of this study was to investigate the role of the Target Audience Rating Point factor in social network advertising in brand awareness and purchase intention of sport brands. Methods. This quasi-experimental study was conducted ...

In this paper, a keyword extraction based model is proposed to deal with web advertisement. In our model, we take web advertisement as an information retrieval problem. Web page and advertisement are firstly represented with a simple data structure which will be the source file for keyword extraction based on -measure for single document. Later we get two vectors to make a retrieval process wit...

Eighteen adoptees who had met both their birth mothers and birth fathers were surveyed in order to determine (a) the types of post-reunion relationships they developed with each birth parent and (b) the factors that facilitated or hindered their reunions. While adoptees were more likely to develop a personal rather than non-personal relationship with birth mothers, relationships with birth fath...

Objective To evaluate the impact of a television advertising campaign on the risk of oral ingestion of a topical non-prescription gynaecological preparation containing benzydamine hydrochloride. Design An interrupted time series design with data routinely collected. Setting A National Poison Control Centre. Participants 215 cases of hazardous exposure to the preparation under study occurred ...

the basic objective of this study is to design the model of effectiveness of electronic advertisement on consumer buying behavior. the research population is customers and consumers of large food stores in shiraz that used a store's website. the sample of this study is as big as 400 people. cluster random sampling method based on visible traits in the population with the highest estimated ...