Film music in postmodernism can be seen as applied that together with text and images creates a film narrative[1]. In relation to the theory at very beginning of art period classical theory, postmodern era perceives all disciplines make equally important. When we look this context, notice directors have often used it narrative tool, but decipher semantic aspect music, recipient needs prior know...

Gender representation has long been studied in both verbal and visual modes of ELT textbooks. However, regarding the visual mode, research has mainly focused on superficial analyses of how often each gender appears in different roles rather than on how the two genders are represented. The tools proposed in Kress and van Leeuwen’s (2006) social semiotics framework, however, permit deep ana...

Abstract The changing culture toward multimodality enforces acquiring visual literacy in every aspect of today’s modern life. One of the fields intermingled with using various modes in different variations is language teaching and learning, especially for and by young learners. Young language learners’ (5-12 years old) lack of world experience forces them to make the most use of non-verbal mode...

The aim of this paper is to introduce a unified framework for soft computing based on the computational semiotics approach. Derived from semiotics, a classic discipline in human sciences, computational semiotics provides a mathematical foundation for the concept of knowledge and for knowledge processing that is suitable for intelligent systems design and implementation. As a result, a new persp...

Semiotics is “the mathematics of the humanities” in the sense that it provides an abstract language covering a diversity of special sign-usages (language, pictures, movies, theatre, etc.). In this capacity, semiotics is helpful for bringing insights from older media to the task of interface design, and for defining the special characteristics of the computer medium. However, semiotics is not li...

The Tatami project is building a system to support software engineering over the internet, exploiting recent advances in web technology, interface design, and specification. Our effort to improve the usability of such systems has led us into algebraic semiotics, while our effort to develop better formal methods for distributed concurrent systems has led us into hidden algebra and fuzzy logic. T...

This study demonstrates how semiotics, which constitutes the “linguistic turn” in human sciences, is a powerful tool for revealing concealed meanings in Internet marketing. Semiotics deals with symbols in the form of text and pictures, and also with their underlying meaning. Hence, since Internet marketing makes extensive use of symbols in order to affect product awareness and cultural meaning,...

Computer game technology produces compelling ‘immersive environments’ where our digitally-native youth play and explore. Players absorb visual, auditory and other signs and process these in real time, making rapid choices on how to move through the game-space to experience ‘meaningful play’. How can immersive environments be designed to elicit perception and understanding of signs? In this pape...