I here recall Ryle's analysis of Heterologicality, but broaden the discussion to comparable analyses not only of Heterologicality but also other puzzles about self-reference. Such matters have a crucial bearing on the debate between representational and non-representational theories of mind, as will be explained. 1 [1] The most remarkable thing about the so-called Heterologicality Paradox is th...

While it is widely believed that advertising media spending may not be optimal or efficient, it is not easy to measure the inefficiency, or the potential loss of sales due to inefficient ad spending. Advertising media spending efficiency needs to be measured and benchmarked. Here two approaches are presented and compared to evaluate top 100 advertisers’ media spending inefficiency. The two meth...

  Because of the piecewise linear nature of the data envelopment analysis (DEA) frontier, the optimal multipliers of the DEA models may not be unique. Choosing weights from alternative optimal solutions of dual multiplier models is one of the most frequently studied subjects in the context of DEA. In this paper, the authors have been inspired by the idea of Cooper et al. (2011) to propose a li...

“Recessions are easily recognizable from a decrease in GDP. What really should interest us, however, is the difference between the potential of an economy and its actual performance” said Stiglitz in 2002. In the literature two approaches of productivity and efficiency analysis can be found, namely neoclassical approach and a frontier approach know as data envelopment analysis (DEA). Under neoc...

The technique for order of preference by similarity to ideal solution (TOPSIS) is a method based on the ideal solutions in which the most desirable alternative should have the shortest distance from positive ideal solution and the longest distance from negative ideal solution. Depending on type of evaluations or method of ranking, different approaches have been proposing to calculate distances ...

g -Aminobutiric acid (GABA), the major inhibitory neurotransmitter in the central nervous system has two major receptor subtypes (GABAA and GABAB). GABAB receptors are activated by the antispastic and muscle relaxant agent, Baclofen, which is a lipophilic derivative of GABA. Since 1962 several strategies have been reported for the synthesis of baclofen.In this study an approach has been made to...

g -Aminobutiric acid (GABA), the major inhibitory neurotransmitter in the central nervous system has two major receptor subtypes (GABAA and GABAB). GABAB receptors are activated by the antispastic and muscle relaxant agent, Baclofen, which is a lipophilic derivative of GABA. Since 1962 several strategies have been reported for the synthesis of baclofen.In this study an approach has been made to...

This contribution introduces new frontier models to rate mutual funds that can simultaneously handle multiple moments and times. These are empirically applied hedge fund data, since this category of is known be subject non-normal return distributions. We define a simple buy-and-hold backtesting strategy test for the impact times separately jointly. The empirical results demonstrate proposed per...