OBJECTIVE To examine the nature of disease awareness advertising (DAA). DESIGN Therapeutic advertisements in six popular Australian women's magazines were monitored between April 2006 and March 2007. A subset of advertisements was included in the study based on criteria derived from a definition of DAA. Unique advertisements were analysed by four independent coders. MAIN OUTCOME MEASURES Ty...

Using the media industry studies approach, this article provides a history of industrial discourses surrounding Netflix’s audience data. From entry into streaming market in 2007 until late-2018, company did not publicize information about viewership. During time, executives’ public discussions proprietary data are understood relation to multiple organizational goals: differentiating platform fr...

The rapid adoption of social media by billions of people from all over the world has unleashed unprecedented opportunities for marketers and cognitive scientists to better understand why some message become popular while other die quickly. We designed a novel technique for automatically learning to differentiate popular tweets from unpopular ones and to predict how popular a given tweet will be...

The authors shed light on present-day pharmaceutical advertisements by looking back to an important early chapter in pharmaceutical company-sponsored promotion: the Great Moments in Medicine and Great Moments in Pharmacy, a series of commercial paintings produced by Parke, Davis & Company between 1948 and 1964. Beginning in the early 1950s, Parke-Davis delivered reproductions of the Great Momen...

Because General Żeligowski’s troops occupied Vilnius in the autumn of 1920 and Poland annexed it two years later, health-care system that operated at time began to be introduced city region. The official guidelines for health policy derived from concept hygiene proposed by Tomasz Janiszewski, founder country, which focused on social hygiene. Universities played an advisory role Polish were invo...

This study investigates the role of both cultural and technological factors in determining audience formation on a global scale. It integrates theories of media choice with theories of global cultural consumption and tests them by analyzing shared audience traffic between the world’s 1000 most popular Websites. We find that language and geographic similarities are more powerful predictors of au...

OBJECTIVES Caesarean section (CS) rates are increasing worldwide and maternal request is cited as one of the main reasons for this trend. Women's preferences for route of delivery are influenced by popular media, including magazines. We assessed the information on CS presented in Spanish women's magazines. DESIGN Systematic review. SETTING Women's magazines printed from 1989 to 2009 with th...