The use of demographic variables has demonstrated mixed results as a basis for the description of environmentally conscious consumer behaviour. This paper empirically examines the consumption of petrol and electricity against income, education level, occupation status and age. The results from a nationally representative sample in Australia showed no support for the “typical” demographic profil...

This paper reports on a study that investigated consumer use of e-services in a multichannel context. To develop a deeper understanding of what makes consumers decide to use the online channel, and contrary to most HCI studies on the use of e-services that focus on the use of the online channel in relative isolation, this study examined consumer channel-choice beyond the instances of internet u...